Yes, I predict this will be another year for bright shiny objects that steal your attention, your time and your budget.
It’s easy to get excited by trends. They make us feel smart and on top of what’s going on.
We want to accept and believe in them.
But if you haven’t noticed, the trends that tempt us as marketers are mostly tactical alternatives.
Technology and media vendors are ever present with promises of fool proof, measurable and easy—new trends to follow.
Beware. Most of them offer baubles that take us into corporate worm holes and derail us from our goals and objectives. Some of them might be right for helping us build sales, but most of them are untried and inappropriate for our brand. Many just distract us and steal our precious time and marketing budgets.
It doesn’t have to be that way.
All great business plans start with a great strategy. As marketers, we also need to start with a great strategy, a strategy for making human contact. This involves deciding whom you want to reach, why you want to reach them and what you want them to do.
To hammer out your strategy, you will be best served by engaging a creative agency that brings big ideas to light with creative approaches that are not just valuable, they’re invaluable. That’s the first step to success.
HOW you attract and engage the people you’re interested in and turn them into customers is the next step, which often happens concurrently with the creative process because some ideas just move that way.
It’s only after these crucial steps that WHERE should enter the discussion. At this juncture, it might be advantageous to deploy some trendy outreaches. But, remember, they are largely untested, so be careful. Think hard before you move forward.
Unfortunately, many marketers don’t relish thinking hard and dangerously, often expensively, go straight to WHERE.
Let’s face it. Developing concise, effective and creative strategies is difficult and time consuming. It can make even the best marketers uncomfortable not only because good ideas are hard to come by, they’re hard to recognize.
All marketers, however, are aware of and respect brands that have set themselves apart creatively. They admire the brands and desire the dramatic results for themselves.
Your strategic goals will give you the north star you need when determining the usefulness and value of ANY tactic, especially the bright, shiny, trendy ones. Your strategy will be your guide as you work out your budget to be the most efficient and effective possible.
Always remember that making human contact is the end game. Strategy rooted in ideas and expressions that connect will get you there. The rest is merely a delivery vehicle.
Choose a partner that has the insight to help you develop a successful and innovative strategy and shepherd it to a strong, positive outcome.
Let us know if we can help.
We help make business happen. Faster and more wisely.
We believe that a big idea transcends all touch points.
As branding strategists, we help define what’s unique about your company and brands and work with you to position your company or brands for success.
We design enduring brand marks and create brand personalities.
We give brands a strong voice through websites, digital marketing and advertising based on big ideas. Take a look.
This is who we are and this is what we do. WE MAKE BUSINESS HAPPEN FASTER.
If you’d like to get the conversation started about your businesses growth, click here.