Case Study: Positioning an acquired subsidiary
for maximum benefit to both companies
“I had a challenging branding issue in which I needed to introduce a new subsidiary company at our primary trade show. I thought we needed to focus on how the new services were complimentary – but very much secondary – to our core business. But Naked Branding suggested an approach that put the new capabilities at the forefront, and positioned our core business as more of an “added value” than the primary focus. The strategy they recommended was dead-on for this audience, and it gave us a whole new set of skills to talk about at this show. The creative execution was outstanding, and Naked Branding’s media recommendations worked to integrate the new positioning into everything we did, from pre-show marketing, to the booth graphics and all at-show advertising. The work Naked Branding did for us allowed us to dominate our category at this very important trade show, and set up a highly memorable image for us that will serve our sales force well into the future."
Marketing Manager, Alpha Packaging