Case Study: Breathing fresh life into a 60 year old, tired brand
The VP of Retail Sales and Marketing had a big vision. As an experienced food marketer he spotted a hole in the grocery baking aisle, recognized an opportunity and set out to exploit it.
We built a brand personality around the tradition of Southern hospitality. The south with its reputation for wonderful desserts made from scratch became our emotional connection with the consumer. However, today’s time strapped consumer needs a quick and easy solution and our creative brand strategy and design had to emphasize the simplicity in making these elegant, gourmet desserts.
With Southern Gourmet, sharing the warmth and elegance of Southern hospitality has never been easier.
“In a very short period of time, we were able to take a brand that was in the market unchanged for around 60 years and give it an entirely new brand personality. Naked Branding delivered a brand positioning strategy that was beyond our expectations then they went on to create a brand mark and package designs that turned out better than I had imagined. With the relaunch we have expanded the line from 1 to 10 sku’s and provided a platform for strategic flavor growth as we see opportunities in the trade.
The advantage of working with Naked Branding was their ability to comprehend our objectives and deliver outstanding results beyond expectation. Their strategic experience and design work were crucial in selecting them for this project. We are extremely pleased with our partnership and the exciting results. How can you not love this work!!!!”
VP of Retail Sales and Marketing