Focusing on the Practice vs the Practitioner

Case Study: People Who Need People

Helping the firm’s innovative and highly technical practice areas stand out, look smart and get noticed.

Brand building in the legal world often amounts to personally branding the individuals with specific expertise at the firm. However, our strategy work revealed that a better option would be to invest in creating more awareness for growing or emerging practices that set the firm apart.

By focusing on the practice area rather than the individual practioner, we were able to create more unique and impactful advertising that raised awareness for the practice and drove opportunity for everyone.

“We engaged Naked Branding to develop an institutional campaign aimed at increasing awareness of the Armstrong Teasdale brand as well as a unique campaign promoting our firm’s Intellectual Property practice. They took the time to really understand the Firm’s infrastructure, history and differentiators. They also learned about the workings of our IP practice, its individual lawyers and our national and global clients.
Based on this thorough knowledge, Naked Branding’s talented team developed ads that captured what makes working with Armstrong Teasdale different from our competitors. And, they recommended ad sizes and placements that maximized impact. The visually memorable ads are backed by smart, convincing copy that conveys our innovative and highly technical services. We feel very fortunate to have a partner like Naked Branding.”

Armstrong Teasdale’s Brand Marketing Team

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