When Packaging Is Your Most Important Asset

Case Study: Preserving Nature’s Bounty

“The Empire brand needed to enter the market with cut through packaging to be able to compete with a well-funded and uber dominate leader in the trade.  With no advertising budget, the brand knew that the consumer’s decision to purchase home canning jars and lids would take place in store, at the point of purchase, on the shelf.  Result:  The fruit and vegetable packaging Naked Branding developed successfully acted as a disruptor and allowed the brand the cut through visibility it sought. Additionally, it allowed the brand to gain distribution in major accounts, gave it instant credibility and caused the competition to rethink their packaging and plans.  Well done!”

Founder & President, Empire Canning