Refocusing a Consultancy

Case Study: Bridge over troubled waters

Strategically reframing, renaming and rebranding a consultancy from a negative position to a positive one

“When it was time to rebrand my business Conflict Management Systems, I turned to Naked Branding. What a wonderful experience it has been! Having Naked Branding by my side to help with the daunting strategic and creative decisions was rewarding and invaluable, and transformed the process into an insightful and creative exploration of possibilities.

We work in the field of “conflict management” and wanted to reframe the business to reach a broader market with a more “positive” message. Naked Branding listened carefully to learn the business, where we wanted to be, and took the time to get to know me as a business owner and person. They understood my likes and dislikes and gave very helpful suggestions that took into consideration my objectives.

Through our process together, we studied competitors, identified key distinguishing characteristics of my company, and found a niche and a new name that perfectly reflected my business goals: ClearBridge Consulting. The name denotes a company that bridges people and clears obstacles to improved communication and more collaborative work places. After designing and presenting several potential logos that represented the message I wanted to bring to the market place. Ultimately, we settled on a simple, yet distinctive logo that illustrates the ClearBridge name.

Now when I present my business card to someone, they invariably compliment the design and company name. I’m not the only one impressed with their work.

Thank you for your creativity, guidance and partnership. Your personal service and talents are most appreciated.

Principal, ClearBridge Consulting