Case Study: Replacing a siloed brand architecture with a unified vision for growth
Crisis Aid began in 2000, by delivering humanitarian aid into dangerous ‘no-go’ zones where starvation, disease, and genocide are a part of everyday life.
Today, their initiatives include rescuing people enslaved in human sex trafficking around the world, including the United States, and implementing long term holistic community development models in addition to providing emergency relief and support.
“Our branding and the image it projected had been the same for over ten years. While it portrayed who we were, it did not encapsulate our vision of where we wanted to be. Our logo and our web presence had become tired and confusing. We knew we needed to bring new life, clarity and a new message forward but we did not know how. Naked Branding did.
First they worked with us to articulate our story in more compelling way. They were able to take our vision and simplify it with only a picture, our new logo. Then they streamlined our website getting straight to the heart of who we are and what we do. Our website is now very powerful.
We are constantly hearing comments like; “your website is really fresh”, “it is so easy to see who you are”, and “I was able to get the information I needed easily”. This is exactly what we needed. The traffic through our site has significantly increased. As a result, online giving has also substantially increased including a single $200,000 donation!
Everything Naked Branding has created for us, delivers our story in a most compelling way.
Pictures speak a thousand words and the storyline they put together for us speaks volumes. We absolutely love their work. We are very grateful.”
Pat Bradley, Founder