Case Study: Increasing program enrollment by an astounding percentage
When Bunge created a program that offered the farmer the potential of securing a greater return on a portion of their harvest they thought they had a good idea. However, what they didn’t have was an effective marketing program to support their program’s enrollment season.
Naked Branding took them through a brand strategy process that was efficient yet thorough. Keeping a keen eye on the farmer and their needs we developed a brand positioning statement and brand essence that was relevant and meaningful to the farmer and informed our creative direction.
The first year of the newly branded program yielded very impressive results. In the following year we extended our reach with targeted media and fresh creative and the enrollment results went up an astounding 550%!
Services Provided: Brand/Communication Strategy, Brand Name and Identity, Trade Magazine Ad and Media Placement, Brochure, Poster, Counter Card, Postcards, Inserts, Web Ad, Trade Show Banner, Production and Printing.